The Business of Community

The Business of Community blog is where we help you grow, manage and market your online community. The tips we share in marketing, social media and search engine optimization are valuable to all community managers, regardless your online community platform.

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The Business of Community

New User Behavior Tracking

by Dave Burke 28. February 2012 09:47
While we continue thinking about Sueetie Analytics features for v4.1, a Fever Bee post titled Using Data to Identify Potential Problems puts the light on another area we want to include: New User Behavior.  The post uses an example of new community members not being able to participate in dis... [More]

Community Manager Task Breakout

by Dave Burke 23. January 2012 20:04
This Fever Bee post expands on the responsibilities of the Community Manager and how he or she might plan their week to get the job done. We don't yet have a full-time Sueetie Community Manager to get into the week planning business, but if we did, this post contains a good list of what the job woul... [More]

The Hierarchy of Influence in Brand Communities

by Dave Burke 22. February 2010 06:10
Rich Wilson writes how social media keeps brands honest and lists a Hierarchy of Influence that determine how an individual perceives a brand’s value. Communities built around a brand can leverage the hierarchy of influence to promote a more positive perspective of their brand. The most important d... [More]

They’re Turning Off Blog Comments!

by Dave Burke 16. February 2010 19:08
An interesting development has been going on recently in regards to blog comments. Engadget and other popular blogs have been turning off their comments. These particular sites are turning off comments because of a nasty tone or some bad apples spoiling the Community Vibe, but if your community is t... [More]
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