The Business of Community

The Business of Community blog is where we help you grow, manage and market your online community. The tips we share in marketing, social media and search engine optimization are valuable to all community managers, regardless your online community platform.

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The Business of Community

Giving More Thanks

by Dave Burke 1. March 2012 16:20
This isn’t an early Thanksgiving Day post expressing our gratitude to those in the Sueetie Community who’ve been a constant support as we labored on Version 4.0.  (That’s a great idea though, so THANK YOU!  You know who you are.)  No, today we want to talk about extending the opportun... [More]

Community Engagement Metrics and User Leaderboards

by Dave Burke 27. February 2012 17:36
We’ve been thinking lately about the types of community engagement and content creation metrics we’ll be gathering for structuring user leaderboards in Sueetie Analytics v4.1.  Some of the action points which immediately come to mind include blog comments, product purchases, reviews, page views... [More]

Repurposing the Community Stream

by Dave Burke 20. February 2012 20:24
This Refinder post titled Managing Activity Streams discusses how to better utilize activity stream content through searching, sorting and filtering. In Sueetie there are two features which generate content like the activity stream the author describes: 1) the Site Activity Log, and 2) the Sueetie W... [More]

Why You Should be Growing Your Own Social Community Now

by Dave Burke 9. February 2012 22:09
I wouldn’t be so dedicated to the continued growth of Sueetie if I didn’t believe so strongly that businesses and organizations needed to build their own branded community.  Besides the benefits of controlling their online destiny, owning their community and all the data in it, this B2B Social ... [More]

Community Newcomers to Regulars

by Dave Burke 19. January 2012 21:30
A FeverBee post from Richard Mulligan titled How to Convert Newcomers to Regulars lists several courses of action for Community Leaders. It also particularly inspires in two points. 1) First impressions after registration, and 2) Follow-up communications after points of participation are obtained. ... [More]

Online Community in the Real World

by Dave Burke 12. April 2010 20:55
Richard Milligan lists 8 ways to merge your online community with the real world. Extending our relationship with community members beyond the virtual not only makes the relationship more real, but it strengthens member commitment to the online community as well. One of the real-life objects and ac... [More]

The Value of Community Veterans

by Dave Burke 13. March 2010 14:54
This is an idea from FeverBee, an informative blog I recently discovered on Online Communities authored by Richard Millington. In “Veterans” he refutes the findings of a Science Daily article which promotes the idea that an online community’s best chance for survival and growth is through a high mem... [More]

Asking the Right Community Use Analytics Questions

by Dave Burke 6. March 2010 16:07
One of the features I'm planning for Gummy Bear 1.3 is Community Use Analytics data gathering.  The data gathering architecture of course precedes analytics reporting, which will most likely be available in Gummy Bear version 1.4. Before I write a single line of code it's important to define o... [More]

Optimizing Community Content

by Dave Burke 14. February 2010 16:54
There’s a phrase that I like to use, “Digital Asset Optimization.” Your community constantly produces new content, but do you view it as a digital asset that can help you grow your community? Little things can make a big difference, like inserting keywords into the filenames of your media library a... [More]
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