The Business of Community

The Business of Community blog is where we help you grow, manage and market your online community. The tips we share in marketing, social media and search engine optimization are valuable to all community managers, regardless your online community platform.

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The Business of Community

Faster Social Business Adoption

by Dave Burke 8. March 2012 20:57
Good tips from the Social Business Blog for Social Business Managers who are seeking to effect behavior change in their organizations and speed adoption of social business practices and tools. The key takeaway for me in this paper is to be prescriptive. It’s very challenging for people wh... [More]

Repositioning the Enterprise Around Social Business

by Dave Burke 17. February 2012 17:03
Mark Fidelman of Seek Omega writes about a global company named CapGemini who repositioned their global consulting practice around social business.  What follows are a number of valuable takeways on the benefits. An Enterprise Social Network fosters innovation by replacing worthless focus ... [More]

Sueetie for Event Management

by Dave Burke 12. February 2012 14:40
Jonathon Reynolds is an event management specialist and lists several benefits of using Enterprise Social Networking Software for managing your event.  We’ll elaborate on those points using Sueetie as our social networking platform of choice. Speed to market.  You don’t buil... [More]

Work and Play on the Enterprise Social Network

by Dave Burke 2. February 2012 20:53
A valuable reminder from Q2 Learning about the distinction between work and play and how it relates to enterprise social network adoption. A wise boy once said “Work consists of whatever a body is obliged to do, and play consists of whatever a body is not obliged to do.” And that’s the crux of ... [More]

Improved Communications in the Enterprise

by Dave Burke 22. January 2012 09:41
One of the benefits of an Enterprise Social Network is improved communications.  Many businesses don’t think beyond email as the only way to communicate within a company, but as Larry Cannell of Gartner writes, Enterprises are leaving an incredible amount of intellectual property locked in... [More]

On User Engagement and Business Process Integration

by Dave Burke 18. January 2012 22:13
Good article from Digital Landfill on SharePoint as a Social Network, mentioning several traits the successful Enterprise Platform requires. Community focuses on knowledge and people. Community is more about the ability to engage in conversations, surface relationships, and subscribe to activit... [More]

Gamification and the Company Intranet

by Dave Burke 16. January 2012 21:04
The Company Social Network should be fun to use.  Many good concepts to consider for Enterprise Social Network processes and design in this CustomerThink article titled Social Intranets, Gamification & Enterprise 2.0. One approach to gamification is using the network to employ peer-to-... [More]

Social Technologies and Process ROI

by Dave Burke 15. January 2012 18:57
This Brainyard post presents benefits of Enterprise Social Technologies, their associated business processes and practical returns on the investment. There are two valuables tables here describing Social Technologies and benefits for both Internal and External business processes. The table's t... [More]

Mobile and the Enterprise Social Network

by Dave Burke 15. January 2012 18:48
Mobile integration with the Enterprise Social Network is an important design consideration and is definitely on the Sueetie Roadmap.  Sueetie currently supports mobile theming across all applications, but we realize we need to do more than that for the Enterprise. Mobile is more than just ... [More]

What is an Enterprise Social Media Platform?

by Dave Burke 15. January 2012 17:29
This UX Booth article asks and begins to answer the question, “What is an enterprise social media platform?”  The author uses the terminology of “enterprise social media platform” where “enterprise social network platform” or simply “enterprise social software” might also be used.  Regardl... [More]
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