19. January 2012 21:30
A FeverBee post from Richard Mulligan titled How to Convert Newcomers to Regulars lists several courses of action for Community Leaders. It also particularly inspires in two points. 1) First impressions after registration, and 2) Follow-up communications after points of participation are obtained.
As for first impressions after registration, Sueetie displays a message page with a content part that the site administrator can tailor for his or her community. We as individual community managers can probably do better than that.
Regarding follow-up communications after points of participation are obtained, an example of a participation point at Sueetie.com might be a member entering their first forums post. Another would be downloading Sueetie. We at Sueetie HQ have always leaned toward giving members their freedom and not requiring interacting with us more than is necessary. However, communications are good. Real good. Follow-up communications as Mulligan describes in this article make good sense.
Mulligan mentions two types of email reminder communications. 1) after a certain level of participation, and 2) after a period of absence. Good points.
Finally, analytics are king, or as Mulligan writes, “Let your data be your guide.” Definite agreement at Sueetie HQ, and big plans for Sueetie Analytics enhancements are set for future 4.x releases.