by
Dave Burke
2. February 2012 20:53
A valuable reminder from Q2 Learning about the distinction between work and play and how it relates to enterprise social network adoption.
A wise boy once said “Work consists of whatever a body is obliged to do, and play consists of whatever a body is not obliged to do.” And that’s the crux of the matter.
Regular working folks – the ones that don’t have an intrinsic passion for social media, use tools if and only if (a) they are forced to or (b) they see in immediate value in using them. It’s that simple.
Unfortunately, a lot of people are building enterprise social network infrastructure with the “build it and they will come” philosophy. That’s fine for those passionate about it, and that’s fine for those whose jobs are immediately improved by it, but for the rest of organization? They vote with their feet.
With Enterprise functionality like Active Directory Integration and Multiple Communities coming in Sueetie v4.0, our In the Enterprise Series intends to provide you with an interesting roundup of news, commentary and best practices for successfully using Sueetie in the Enterprise.
Dave is the founder of Sueetie and its Head Ice Cream Dipper. Dave has been building
online applications since 1994 when he installed his first web server while an Assistant
Professor at East Carolina University. He left Academia in 1995 to focus in online
development for business where he worked with both publicly and privately held companies.
Dave lives in Burlington, Vermont where he has worked out of his home office as
a freelance developer and online community consultant since 2000. Reach him at daveburke@dbvt.com. You can visit his website
at dbvt.com. You can also .