by
Dave Burke
9. February 2012 22:09
I wouldn’t be so dedicated to the continued growth of Sueetie if I didn’t believe so strongly that businesses and organizations needed to build their own branded community. Besides the benefits of controlling their online destiny, owning their community and all the data in it, this B2B Social Media Guide post lists other imperatives for creating one’s own community, with a few tips on growing that community as well.
Choice excerpts include:
"Create a website with social at the heart that allows product information to stand alongside Twitter posts, videos and blogs from your staff. This will give your community one place to visit and interact with you and your business."
"One of the main drawbacks of relying solely on larger social networks is that your business, large or small, successful or not, looks exactly the same as everyone else’s."
"Don’t forget to make it easy for visitors to share your work, put sharing icons at the bottom of all your posts and get people spreading the word via their own social networks."
"Keep blog posts, photos, tweets and comments regular. Whether that is once a day, week or month make sure you always deliver on time."
Dave is the founder of Sueetie and its Head Ice Cream Dipper. Dave has been building
online applications since 1994 when he installed his first web server while an Assistant
Professor at East Carolina University. He left Academia in 1995 to focus in online
development for business where he worked with both publicly and privately held companies.
Dave lives in Burlington, Vermont where he has worked out of his home office as
a freelance developer and online community consultant since 2000. Reach him at daveburke@dbvt.com. You can visit his website
at dbvt.com. You can also .